PROPOSED BUSINESS STRATEGY TO INCREASE PROFITABILITY IN FOOD & BEVERAGE INDUSTRY (CASE STUDY: PT GANESHA ABADITAMA)
The retail industry in Indonesia is still considered to be one of the most promising in Indonesia due to its sizable population as well as the rising purchasing power because of the growing number of middle-class individuals, and millennials with increased spending habits. One of the product categor...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/71164 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |