THE STUDY OF THE ROLE OF TOURISM IN BOOSTING ECONOMIC GROWTH OF THE LOCAL PEOPLE IN DEMAK REGENCY (Case Study: the Great Mosque of Demak and the Grove of Sunan Kalijaga)

• Main Author: Sugiharto (NIM 25405054), Akhmad
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/7120
• Institution: Institut Teknologi Bandung

ABSTRACT: <br /> <br /> <br /> <br /> The aim of development of an area is basically to increase the level and welfare of the people through a harmonious development among sectors. The tourism sector is believed to be one of the sectors which is capable to play a role to actualize the ai, mentioned. Demak Regency has 2 assets of cultural tourism sector (religious) namely the Great Mosque of Demak and the Grave of Sunan Kalijaga Kadilangu Demak, thus causing this sector to be one of the prime sectors to increase and develop its regional economy. <br /> <br /> <br /> <br /> The research is aimed at studying the role of tourism especially cultural tour in boosting the economic growth of the local people in Demak Regency as well as the factors influencing it. While the target of research is the identifying of the role of tourism sector in boosting the economic growth of the local people, the identifying of factors influencing the role of tourism in boosting the economic growth of the local people and the formulating of guidance of tourism development in order to boost the economic growth of the local people. <br /> <br /> <br /> <br /> The methodology used in this research was a descriptive method by collecting primary and secondary data consisting of tourists, owner service business, people a round the location and related government institution analysis method and qualitative analysis. The criteria of role studied covered: (1) the ability of tourism increasing multiplier effect and (2) the ability of the type of service business, while the factors studied were: (1) tourist profile and the level of need fulfillment, (2) quality and attitude of the local people and <br /> <br /> <br /> <br /> (3) the availability of supporting infrastructure. <br /> <br /> <br /> <br /> The result of the study towards the role of tourism showed that tourism has a role in boosting the economic growth of the local people in Demak regency from the aspect of ownership of tourism business and the absorption of workforce. However, in general, the role of tourism has not been significant when observed from the number of non-local goods supply, also the level of income of service business owners which is relatively small. The dominant influential factor is tourist market segment. In the effort to improve tourism potential, ideally, the condition of owners and people involved in the service business should also be considered so that the business may be able to develop more. Besides that, it can also maintain the existence of cultural events which may become moments for the people to catch business opportunities.