DIGITAL MARKETING STRATEGY TO INCREASE TRAFFIC WEBSITE (CASE STUDY: WOM FINANCE)

• Main Author: Firmansyah, Iqbal
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/71220
• Institution: Institut Teknologi Bandung

WOM Finance is a company engaged in Multifinance that provides financing to customers who need it. WOM Finance has a problem to solve and a goal to achieve, which is to increase website traffic and make WOM Finance's services more widely known. This research aims to increase visitors to the WOM Finance website and make it known to the wider community by developing a more effective digital marketing strategy. Before the formulation of the digital marketing strategy is carried out, the researcher first analyzes the internal and external conditions of the company. Researchers collect website visitor data first from Google Analytics. Researchers formulate a digital marketing strategy based on the analysis that has been carried out, consisting of paid advertising through search engines, email marketing, and search engine optimization.