PROPOSED OMNICHANNEL BUSINESS STRATEGY FOR UMKM TO INCREASE PROFIT DURING POST-PANDEMIC (CASE STUDY OF TOKO JAYA RAYA)
The Covid-19 pandemic in Indonesia, which began in 2020, has had a critical impact on the health sector as well as national economic activities. Many businesses in Indonesia have been affected by the Covid-19 pandemic, especially for the micro, small and medium enterprise (UMKM) sector, where the...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/71264 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |