COMPETITIVENESS ANALYSIS OF TRANS KOETARADJA BUS RAPID TRANSIT (BRT) AGAINST PRIVATE VEHICLES AND ONLINE TRANSPORTATION

• Main Author: Medina Nittano Safira, Cut
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/71312
• Institution: Institut Teknologi Bandung

Banda Aceh continues to experience growth in motorized vehicles. Hence, the government provides a solution before traffic jams occur by presenting Trans Koetaradja Bus. Then, online transportation such as Grab and Gojek, announced expansion of their services in Banda Aceh. Meanwhile, Trans Koetaradja demand generally shows excess supply as the result of the average passenger for each trip is still below 30%. Online transportation and private vehicles make the competition between these transportation and Trans Koetaradja buses is getting tougher. This study focuses on analyzing the competitiveness of Trans Koetaradja to determine the factors that influence the competitiveness between Trans Koetaradja with private vehicles and online transportation. This study generally aims to identify the factors that affect the competitiveness of Trans Koetaradja buses and develop a mode choice model between Trans Koetaradja with private vehicles and online transportation. The variables used in this study are total travel time, total travel costs and convenience factor. Data were collected by using stated preference surveys and model was formed using Binomial Logit Model analysis and precessed using SPSS. From the results of the binomial logit model analysis, it shows that the factors of total travel time, total travel costs and convenience factors influence people's decisions in choosing the transport mode to use. The selected model can then be used to provide recommendations for improvements such as travel time, travel costs and increased comfort.