DESIGN OF A NATURAL TOURISM PERFORMANCE MANAGEMENT STRATEGY THROUGH THE INTEGRATION OF THE BUSINESS MODEL CANVAS INTO A SUSTAINABLE BALANCED SCORECARD (CASE: TANGKAHAN ECOTOURISM, GUNUNG LEUSER NATIONAL PARK, NORTH SUMATRA)
Indonesia as a megabiodiversity country and various unique local wisdom activities are the main attractions that can be enjoyed by world tourists. The global tourism trends to go back to nature drive the development of ecotourism as an alternative for sustainable development, increasing income, and...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/71341 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |