FINDING THE BEST FINANCING OPTION BY EVALUATING THE BUSINESS AND FINANCIAL PERFORMANCE: A CASE STUDY OF PT. ICTINDO MITRA SOLUSI
The need to grow is an important part of a company in order to maintain a presence in the market or to develop. PT. PT ICTindo Mitra Solusi (PT ICT) as a software company that has been established since 2004 wants to grow rapidly in 2023. The management has decided to grow to at least 6 new custo...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/71390 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The need to grow is an important part of a company in order to maintain a presence
in the market or to develop. PT. PT ICTindo Mitra Solusi (PT ICT) as a software
company that has been established since 2004 wants to grow rapidly in 2023. The
management has decided to grow to at least 6 new customers according to the 2023
business plan. The 6 customers are from 3 transportation companies and 3
warehousing companies.
The transportation and warehousing segment were chosen because PT ICT assesses
that in the business process there are many sides that can be streamlined with the
help of technology and innovation from PT ICT, the result of which is software
with certain programs that can shorten the company's business processes. Also
supported by BPS data in 2022 on transportation and warehousing GDP growth
which reached 25.81% makes this segment a segment that has the potential to
increase revenue. The revenue of software companies in Indonesia is also expected
to grow by around 9.71% and the economic situation in Indonesia will grow by
around 5.72% in the third quarter of 2022. Based on some of the supporting data
above, this is a good opportunity to innovate and expand the market.
Departing from the data above, this study analyzes the business situation (internal
and external environment), business model (analysis of the 5 Why's method,
SWOT, and PEST), determines alternative funding financing strategies to grow.
The result of the alternative financing strategy is that the company will use an
aggressive strategy with a best-case scenario that will result in an increase in sales
of 82% and a net profit of 143%, this calculation is influenced by the interest rate
which for the short term is 8.60% and for the long term 10.50%.
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