ANALYSIS TO THE EFFECT OF VALUE CO-CREATION ON ENTREPRENEURSHIP EDUCATION’S QUALITY AND STUDENTS’ ENTREPRENEURIAL INTENTION FOR SDG 4 AND 8: A CASE STUDY OF VOCATIONAL HIGH SCHOOLS IN WEST JAVA

• Main Author: Tibia Walidayni, Carissa
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/71492
• Institution: Institut Teknologi Bandung

Unemployment is a global issue in which entrepreneurship is viewed as a sustainable solution to that – making entrepreneurship education highly encouraged, especially in formal education. Ensuring an inclusive and equitable quality education becomes necessary to substantially increase the number of relevant-skilled youth and adults, including the technical and vocational skills, for employment, decent jobs, and entrepreneurship as initiated by the United Nations in its Sustainable Development Goals (SDGs) 4 and 8. Nevertheless, it is empirically proven that in some cases, formal education fails to achieve entrepreneurial education targets. As in the case of Indonesia, Vocational High School (VHS) is a formal education designed to equip students with ready-to-use industrial skills upon graduation. However, its graduates continue to dominate the Open Unemployment Rate, despite the Indonesian government's efforts to incorporate entrepreneurship education into the VHS curriculum. The novelty of this research lies in its ability to make the relevance of Service- Dominant Logic theory which originated and mainly advanced in the service marketing field, into the entrepreneurship education context. The premise of education as a service with students as the customers has inspired this research to study the phenomena of entrepreneurship education in VHS from the Service- Dominant Logic perspective. In service marketing studies, value co-creation between customers and providers is believed to influence the service quality offered by providers and consequently, the satisfaction and intention of customers to use/purchase/repurchase/spread word-of-mouth about that service in question. Thus, this study aimed to investigate the direct effect of students’ value co-creation on their entrepreneurial intention and the mediating role of entrepreneurship education quality and satisfaction, alongside an evaluation to the field overview of entrepreneurship education’s quality and students’ value co-creation, satisfaction, and entrepreneurial intention, in order to support validation of the conceptualpractical findings as well as provide reliable suggestions for improvement. A Partial Least Square–Structural Equation Modeling (PLS-SEM) method was applied to analyze 202 samples of VHS students from 13 administrative regions within West Java Province, Indonesia. It was found that students’ value co-creation in entrepreneurship education significantly affected the education quality and students’ entrepreneurial intention. However, the mediating role of students’ satisfaction was significantly influenced by education quality and value co-creation only, without being able to influence entrepreneurial intention. Additionally, evaluation of the field overview was analyzed using the PLS-SEM and descriptive statistic. It was revealed that the students indeed perceived value co-creation and entrepreneurship education quality as important. In alignment, the average VHS in West Java Province has also embraced value co-creation within their entrepreneurship education at an adequate level, resulting in a good quality of entrepreneurship education in VHS – at least from the students’ standpoint as the customers – and therefore, promoting students’ intention in entrepreneurship. Even so, the government still bears another homework to ensure the quality standardization of entrepreneurship education in every VHS i.e., the availability of sufficient infrastructure, entrepreneurial and business management-skilled teachers and guest lecturers, funding and marketing support. This research extends the existing theoretical understanding as well as offers managerial implications for entrepreneurship education policy and practice. These findings are expected to be considered by the government and VHS to further involve the students in value co-creation since it can enhance the quality of entrepreneurship education and thus, students’ interest in becoming entrepreneurs. Results of this study are committed towards the SDG 4 and 8’s initiatives to provide quality education in order to boost entrepreneurship for economic growth.