PROPOSED BUSINESS STRATEGY FOR A PROFITABLE AND SUSTAINABLE STARTUP COMPANY: CASE OF ETAPASBAR

With fashion products as its main commodity, Pasar Baru Bandung is one of Bandung’s shopping and tourism icons. With around 4600 stores, consumers come from all over Bandung, including domestic and foreign travelers from Malaysia, Singapore, and even Thailand. Its products are known to have quali...

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Bibliographic Details
Main Author: Nugraha, Andhitiawarman
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/71566
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Institution: Institut Teknologi Bandung
Language: Indonesia