PERFUME INFLUENCERS IMPACT ON CUSTOMERSâ PURCHASE DECISION OF HMNS PERFUMERY
Nowadays, due to the fast growth of social media, the number of people using social media increases day-by-day. Influencer is one marketing strategy that has been used by marketers to strengthen brands' reputations. Hence, the use of digital platforms as a marketing channel has increased. Influ...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/71637 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |