PROPOSED MARKETING STRATEGY TO INCREASE NUMBER OF CUSTOMERSTROUGH EXPERIENTIAL MARKETING (STUDY CASE: A YOGA STUDIO IN JAKARTA SELATAN)
In May 2021, a new workout studio focusing on yoga classes officially launched. The yoga studio located in a very accessible area in South Jakarta. After a year of growing slowly, in the 3rd quarter of 2022 the studio faced a stagnancy on the number of customers. The studio’s marketing activites has...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/71638 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |