PROPOSED BUSINESS STRATEGY FOR COFFEE SHOP BASED ON CUSTOMER PREFERENCES (CASE STUDY: KOPI NALAR)
Indonesia is one of the most promising markets for entrepreneurs entering the coffee shop business. The phenomenon of coffee as one of the indigenous philosophies in Indonesia inspired Kopi Nalar to have a vision of promoting the uniqueness of Indonesian coffee and providing a comfort place for the...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/71641 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |