SCENARIO PLANNING TO DEVELOP BUSINESS EXPANSION STRATEGIES IN THE SKINCARE INDUSTRY AT PT. DALEA KREASI NADISANTI
The Indonesian skincare market has experienced growth in the past two years, driven by a large proportion of young females. The number of cosmetics companies in the country has also increased by 20.6%, with small and medium enterprises (SMEs) accounting for 83% of the industry. It is expected that t...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/71659 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |