PROPOSED SOLUTIONS REGARDING WORK OVERLOAD FOR THE MARKETING DIVISION OF PT PERSIB BANDUNG BERMARTABAT

• Main Author: Luthfi Fauzi, Muhammad
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/71672
• Institution: Institut Teknologi Bandung

Football is a sport that is very popular in every level of Indonesian society. Indonesia is known as a country with a very large number of soccer fans. Indonesia has the fourth largest population in the world with 265 million people, and according to Nielsen Sport, 77% of Indonesia's population has an interest in football. This fact makes Indonesia the country with the third largest number of football fans. The Indonesian soccer market is huge, and soccer is a big business opportunity in Indonesia. PT Persib Bandung Bermatabat oversees the Persib Bandung football club which is one of the Indonesian teams. PT. Persib Bandung Bermartabat located at Graha Persib Floor 3 Jalan Sulanjana No 17 Bandung. In managing a company, of course, requires human resources who have high ability to help achieve company goals. In addition, to be able to form a good performing club, of course, you must have a healthy management ecosystem as well. This study uses a mixed method qualitative and quantitative research model. In quantitative research, the authors distribute questionnaires in the form of g-forms to marketing department employees using the National Aeronautics and Space Administration Task Load Index (NASA – TLX) method to measure the workload experienced by employees. In the qualitative method the author conducted interviews with observations of the organizational structure and job descriptions of employees in the marketing department of PT. Persib Bandung Bermartabat using Semi-Structural Interviews. In finding the root of the problem the author uses CRT (Current Reality Tree). The results of this study are the organizational structure and job descriptions that are made based on benchmark results with 3 football club management. The author proposes a new organizational structure and job descriptions which in the end can be adapted to the needs of the marketing division of PT. Dignified Persib Bandung to be able to help realize strategic initiatives and solve problems experienced.