OPTIMIZING RISK MITIGATION ANALYSIS OF BUSINESS DEVELOPMENT DIVISION (CASE STUDY: URBAN TRANSPORTATION DIVISION AT PT KERETA API INDONESIA PERSERO)

• Main Author: Angginaggustin Hutagaol, Nadya
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/71674
• Institution: Institut Teknologi Bandung

There are various choices of alternative modes of transportation that can be used by the community and the train is still the choice for most Indonesian people. PT Kereta Api Indonesia (Persero), which is the object of this research, has 2 main businesses, namely the railroad business and non-railroad business. In the railroad business, PT Kereta Api Indonesia (Persero) gains from sales of passenger train tickets and revenue from freight train services. Non-railroad revenue comes from naming rights, advertising, rentals, park & rides, etc. A company's business processes do not stop until the company benefits from the business it does, but in this highly complex and interconnected world, risk is everywhere. In today's modern business world, risk management is an important discipline for companies, institutions and society. Risk management is carried out based on the ISO 31000:2018 framework. This research will discuss the optimization of risk mitigation strategies as a tool for the business development division to provide effectiveness and how to implement these solutions in the real world. Sources in this study came from secondary data such as annual reports, audited financial reports and project studies in the Urban Transportation Business Development Division of PT Kereta Api Indonesia (Persero), discussions and interviews with related parties. Some of the tools that will be used in this study are PEST to analyse external companies, McKinsey 7S Framework to analyse external companies, and the Enterprises Risk Management method for the risk management process. Managing risk through optimizing risk mitigation can reduce and minimize loss exposure. Based on the results of the risk matrix score, the company can carry out risk treatment whether the risk must be mitigated or accepted. The risk level score obtained from the risk matrix is used to make underwriter decisions in the risk acceptance process at the Business Development Division of PT Kereta Api Indonesia (Persero).