BUSINESS MODEL INNOVATION FOR CANDRA REMAJA BATIK BASED ON CUSTOMER PREFERENCES USING ANALYTICAL HIEARCHY PROCESS
Candra Remaja Batik is a traditional batik fabrics producer based in the City of Yogyakarta. Established in the 1960’s, it has been producing high quality classic Yogyakarta-style batik fabrics mainly known as ‘batik halus’ for the ‘Keraton’ and well-known batik boutiques in Yogyaka...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/71784 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |