INVESTMENT PROJECT ANALYSIS OF AQUACULTURE BUSINESS (CASE STUDY: SMARTANI AQUACULTURE)

• Main Author: Suto Pambayun, Bondan
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/71859
• Institution: Institut Teknologi Bandung

Senka Group is a group of companies that have been established for 5 years. This group of companies consists of 3 companies engaged in different fields, namely, Senkatech which is engaged in IT consultants, Sevaka Tour which is engaged in Tour and travel, and SMARTANI which is engaged in Agribusiness. In 2022, one of the Group companies, namely SMARTANI, will experience a significant decrease in profit. So, this forced SMARTANI to make a strategic decision, namely to enlarge its market by entering the new tilapia and crab aquaculture business. This decision is expected to have an impact on increasing profits. On this basis, a business feasibility study was carried out from a financial perspective. In conducting a financial feasibility study, the authors first conducted an internal and external analysis to see whether the company's capabilities and resources were able to open a new business and whether the company's external environmental conditions did support the company. Internal analysis is carried out by analyzing the company's resources, capabilities, and core competencies, while external analysis uses PEST (Politic, Economy, Social, and Technology) and Porter's 5 forces. Then proceed with a financial feasibility study using capital budgeting analysis with the following investment criteria: Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PBP) and Profitability Index (PI). The results show that internally and externally the company supports opening new businesses. Furthermore, the results of this feasibility study stated that of the two businesses to be opened, only one of the businesses was deemed feasible, namely the tilapia business with an NPV of IDR 4,418,757,770.86, IRR of 148%, PBP of 0.38 and a PI of 35.34. Meanwhile, the crab business is not feasible because it has a negative NPV of IDR -157,881,410.02. Thus, it can be concluded that the company can open a business for tilapia.