CALCULATION OF CLV CONSUMER SURVIVAL VALUE THROUGH MARKOV MODEL WITH 4 STATESCASE STUDY: MOD-PCF (1,1,2) MODEL WITH DYNAMIC INTEREST RATE
Customer Lifetime Value, abbreviated as CLV, is a method for companies to measure the benefits of a customer over that person's lifetime. CLV can be calculated by calculating the present value of the amount of money that each customer is expected to earn over their lifetime as a customer. If th...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/71928 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |