CONSUMER EXPERIENCE EXAMINATION, STUDY CASE OF SURYA MAS VILLA LEGIAN BALI
With the abundance of villa options available in this era, it is imperative for Surya Mas Villa to thoroughly assess what is causing the declining occupancy rate. The company has relied on inaccurate assumptions and impulsive decisions for years, without properly analyzing the root cause. The res...
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/71961 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | With the abundance of villa options available in this era, it is imperative for Surya
Mas Villa to thoroughly assess what is causing the declining occupancy rate. The
company has relied on inaccurate assumptions and impulsive decisions for years,
without properly analyzing the root cause. The research aims to examine the
consumer experience at Surya Mas Villa, to provide a more relevant and
comprehensive understanding. The research method involves qualitative
techniques, including content and narrative analysis, supported by various tools.
The study will analyze the consumer experience and journey, leading to the
development of a potential customer proposal. The proposal will be further
strengthened through competitor analysis and internal and external analysis,
ultimately providing a business solution. |
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