THE RELATIONSHIP BETWEEN DIGITAL CULTURE AND EMPLOYEE PERFORMANCE IN PT. PLN (PERSERO) UID JAKARTA RAYA AND PT. PLN (PERSERO) UP3 MENTENG

• Main Author: Utari Firstianti Medah, Fenycia
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/71971
• Institution: Institut Teknologi Bandung

The phenomenon of the "fourth industrial revolution" or "Industry 4.0," as noticed by the disruptive innovation phenomenon, focuses on digital economic patterns, artificial intelligence, big data, and robotics. The Indonesian Ministry of Industry strongly encouraged the development of "Industry 4.0". In 2022, as one of the best state-owned enterprises, PLN won the Indonesia Industry 4.0 Readiness Index (INDI 4.0) Award from the Ministry of Industry, Republic of Indonesia. The new face of PLN as a 4.0-industry is a cultural transformation, and that’s digital culture. It means their workplace is shaped and influenced by digital tools and technologies. Moreover, since PLN is considered "the heart of Indonesia", employee performance in PLN is really crucial. PLN as a 4.0 industry has indeed implemented digital cultures in their companies to support their employees in doing work, getting information, and communicating. The implementation of digital culture in PLN is relatively good but not optimal, while the employees have to perform well with all these changing technologies. Some employees are still lacking in knowledge related to digitalization and are finding it difficult to adapt. In order to meet the challenges of the 4.0 Industry, the relationship between digital culture and employee performance in PLN should be examined, as they won the INDI 4.0. It’s also because performance among employees can be raised through an optimal digital culture. This research was conducted using both quantitative and qualitative approaches. The findings revealed that there is a positive and significant relationship between digital culture and employee performance.