DEVELOPING KEY ACCOUNT AND DISTRIBUTOR MANAGEMENT TO STIMULATE SALES IN KRAKATAU STEEL
Krakatau Steel (KS) is a steel manufacturer in Indonesia. As a steel manufacturer, KS has to operate efficiently by achieving the economies of scale. Plays in commodity, make KS has to deal with price fluctuation. In up trend price, customers tend to place more order to maximize the profit. Customer...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72101 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |