THE ROLE OF DEMAND FORECASTING ANALYSIS (CASE STUDY: BIO FARMA FOR PAPUA AREA)

Bio Farma as the only vaccine manufacturer in Indonesia, divides its marketing area for vaccine distribution throughout Indonesia, represented by marketing representatives in 34 provinces in Indonesia. Segmentation based on geography for vaccine products is divided into five regions, one of the regi...

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Bibliographic Details
Main Author: Puspita Sari, Laras
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/72108
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Institution: Institut Teknologi Bandung
Language: Indonesia