COMPARED TO INDEPENDENTS: EVIDENCE FROM THE NETHERLANDS AND INDONESIA
Customers are now becoming more impulsive and online purchasing platforms are responding by giving ever more promotions, especially since the pandemic. This event may affect differently in different cultural orientations, thus the impacts of this phenomenon need to be studied. Therefore, the purpose...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72151 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |