THE ROLE OF PRIVACY RISK ON ADOPTION AND PURCHASE INTENTION OF CLOUD PREMIUM SERVICE
Users generated more data than before, increasing the demand for storing data online. Cloud providers respond to this trend by offering a freemium business model where users can try the products for free with limited capacity. Thus, it is crucial for providers to be able to convert their non-paying...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72152 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |