ASSESSING THE CORPORATE ENTREPRENEURSHIP WITHIN MEDIUM ENTERPRISE, CASE STUDY: DOUBLE DEER MUSIC

• Main Author: Anggraini, Dian
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/72265
• Institution: Institut Teknologi Bandung

A concept of corporate entrepreneurship corresponds to the increase in growth of small and medium enterprises (SMEs). This concept promotes the ability of employees in creating values within the organization and encourages them to pursue innovative activities. However, managers are still unaware of the role of corporate entrepreneurship and the importance of measuring it. Measuring the corporate entrepreneurship lets management to assess the readiness of the organization in performing entrepreneurial activities. The author selected Double Deer Music, a medium enterprise that offers innovation and technology as its main value proposition. Throughout its business model development, the internal organization is stated as the main problem. To address the issue, the research methodology used is multi-method approach. Qualitative research was conducted by semistructured interview & secondary data collection, while Corporate Entrepreneurship Assessment Instrument (CEAI) by Kuratko, Hornsby and Covin (2014) used as quantitative research instrument. The research concluded by revealing the level of Corporate Entrepreneurship within Double Deer Music. The strongest element of corporate entrepreneurship within Double Deer Music is Rewards/reinforcement, while the weakest is Organizational Boundaries. The author carried out divisional scoring to examine the perception of each division on the entrepreneurial environment in Double Deer Music. A session is held with each division to report the score and identify the perceived gaps on the current organizational boundaries in Double Deer Music.