STRATEGIC PLANNING FOR RSIA GRAHA KASIH IBU & BALITA
The occupation and revenue rate of RSIA GKIB is still very low. One reason why these things happen is because RSIA GKIB do not have long-term strategic planning to achieve their goals and objectives. This study aimed to formulate a strategic planning for RSIA GKIB. The methodology is based on SW...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72270 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The occupation and revenue rate of RSIA GKIB is still very low. One reason
why these things happen is because RSIA GKIB do not have long-term strategic
planning to achieve their goals and objectives.
This study aimed to formulate a strategic planning for RSIA GKIB. The
methodology is based on SWOT, analyze hospital internal and external factors. There
are three stages used as framework for this study. First, input stage using the IFE and
EFE matrix to identifying the internal and external factors. Second, matching stage
verifying the internal and external factors using the IE matrix and TOWS matrix.
Finally using the QSPM, to determinate the appropriate strategy for RSIA GKIB.
Based from the study, RSIA GKIB supposed to use the intensive strategy by
market penetration, market development and product development. From QSPM,
Strenght-Opportunity (SO) strategy is the most appropriate strategy for RSIA GKIB. |
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