THE INFLUENCE OF HALAL AWARENESS, HALAL CERTIFICATION, AND PERSONAL SOCIETAL PERCEPTION TOWARD PURCHASE INTENTION: A STUDY OF INSTANT NOODLE CONSUMPTION OF COLLEGE STUDENT IN BANDUNG
Indonesia as a country with high muslim population in the world. Furthermore, Indonesia at a second position of Top fifteen world instant noodle demand in 2015. This research aims to examine relationship of factors affecting Halal product purchase intention, case on instant noodle consumption of col...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72283 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |