BRAND AUDIT TOWARD JAPAN RELATED CONTENT MEDIA FOR INDONESIA AUDIENCE: CASE STUDY OF NOREN JAPAN, OSAKA JAPAN

As more people in Indonesia are being interested and attracted to the trend of culture from Japan, new media that offer Japanese culture related content started to emerge. Established in April 2016, Noren Japan came with the value of its brand with the content that brought by "Insider" per...

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Bibliographic Details
Main Author: Jaisy Rahman, Ellian
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/72332
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Institution: Institut Teknologi Bandung
Language: Indonesia