THE ANALYSIS OF TUPPERWARE MARKETING STRATEGY :CONSUMER BEHAVIOR APPROACH
Consumers have needs and wants that need to be fulfilled, where the needs and wants influenced by the internal or external factors. The company who able to provide the product that can fulfill the consumer demand will win the competition in the market. The company should able to build an effective m...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72424 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |