FACTORS INFLUENCING HALAL PRODUCTS PURCHASE INTENTION AND ACTUAL PURCHASE IN INDONESIA
The awareness and demands for Halal increase overtime as the Muslim population grows rapidly. This phenomenon does not only happen in Islamic based country but also in several countries with small Muslim population. As the world’s most populous Muslim country, Indonesia has a bigger role and respons...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72431 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |