THE IMPACT OF CUSTOMER EXPERIENCE INFLUENCED BY THE IMPLEMENTATION OF GAMIFICATION STRATEGY IN TOKOPEDIA
Customer experience is crucial to any gamification domain, since it reflects how a person feels when engaging with the system and has concrete influence. In the marketplace, gamification is being used as a design method to improve a number of behavioral outcomes. This study examines the influence of...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72576 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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