MEASURING EFFECTIVENESS OF CSR PROGRAM CASE OF SAMPOERNAâS DESA WISATA PROJECT
CSR is a notion that shares many of the same fundamental ideas about how businesses should behave in order to meet their obligations to stakeholders and to retain their own profit. PT HM Sampoerna (HMS) developed the Desa Wisata program as one of their CSR initiatives in order to uphold their corpor...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72707 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |