VISUAL IDENTITY DESIGN FOR BOSSCHA OBSERVATORY CENTENNIAL COMMEMORATION
Bosscha Observatory is the oldest astronomical observatory in Indonesia which is located in Lembang, West Bandung Regency, West Java and has entered its 100th year in 2023. The challenge is to always be at the forefront of advancing Indonesian and world astronomy as well as preserving the values...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72749 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Bosscha Observatory is the oldest astronomical observatory in Indonesia which is located
in Lembang, West Bandung Regency, West Java and has entered its 100th year in 2023.
The challenge is to always be at the forefront of advancing Indonesian and world
astronomy as well as preserving the values of its history demands the design of a visual
identity that can represent the spirit of the Bosscha Observatory's contribution over the
past century. The research was carried out by means of literature study, the results of
which were analyzed using descriptive and narrative methods to form a brand brief. The
brand brief is translated into a visual concept through look & feel, visual elements, color
determination, typography and visual assets. Once formed, identity is applied in
promotional media, event media, and social media. To maintain consistency, guidelines
are also designed for asset management.
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