CASE STUDY OF CORPORATE SOCIAL RESPONSIBILITY: YOGHURT AS A BUSINESS DEVELOPMENT ON RUMAH PINTAR

• Main Author: Andika Adhiguna, Andre
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/72814
• Institution: Institut Teknologi Bandung

Indonesia as a development country still has not been succeeded in implementing program for the welfareness. The condition had been similar through out the nation, but in Papakmanggu, Ciwidey, there is student organization that actively participate in community development programs which is Satoe Indonesia in doing Corporate Social Responsibility. Satoe Indonesia has develop yoghurt business for economic development programs and Rumah Pintar for the education development in Papakmanggu, Ciwidey. The synergize between programs and Satoe Indonesia is important for its development and sustainability. In running the programs, there are several problem existed because the missperception of related parties to development of each problem. The problems existed because there are cultural shifting in community that leads to social problem. In this research of ‘Case Study of Corporate Social Responsibility: Yoghurt as a Business Development on Rumah Pintar’, writers tries to identified problem between community development programs and providing ideal solution to solve the situation. The methodology that writers used for the research is qualitative ethnography method by using informant from local community, in-depth interview with related parties, and participant observation. The objective of this research is to identify problem which occurred in Satoe Indonesia business development that related to the development of Rumah Pintar, as part of student social responsibility and also to analyze the problem between Rumah Pintar and Yoghurt business and give the advice for the member of Rumah Pintar to change their perception about it. Through the research and analysis that conducted, writers had given best solution and recommendation for this problem. To minimize the miscommunication and misperception between related parties, routine meeting had to be arranged and Satoe Indonesia could assist them with better support for the sustainability of its program.