FINDING THE RIGHT INFLUENCER TO PROMOTE HEALTHCARE CENTRE SERVICE: A CASE STUDY OF SILVERY HEALTHCARE CENTRE
Health and physiotherapy businesses in Indonesia experienced significant growth from 2018 to 2022, resulting in greater interest in effective promotion strategies. This research focuses on selecting the right influencer for a company, which has become popular among healthcare facilities, by specific...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72819 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |