MATHEMATIC MODEL AND OPTIMAL STRATEGY OF HIT PHENOMENA FOR INDONESIA COSMETIC BRANDS
As the digital world develops, the term viral marketing (viral marketing) or also known as Word of Mouth (WOM) is known. Word of Mouth Marketing is implemented by utilizing Influencers and Brand Ambassadors, where business people pay internet celebrities to promote the products of the business they...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/73012 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |