PROPOSED BUSINESS STRATEGIES TO INCREASE ELECTRIC MOTORCYCLE ADOPTION IN GOJEK
Gojek, Indonesia’s leading provider of on-demand services especially on motorcycle, has an ambitious zero emission target by 2030 with a support of 100% electric motorcycle. Until 2022, Gojek has operated 500 units electric motorcycle for a pilot project in South Jakarta. Gojek is left far behind by...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/73080 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |