FACTORS INFLUENCING IDENTIFICATION AS A FAN AND CONSUMERISM TOWARDS THE VIRTUAL K-POP GROUP MAVE:
The K-Pop industry has been developing Virtual K-Pop Group, a K-Pop group with virtual human members who are made to be as similar as possible to actual humans. Identification as a fan is one of the important factors in creating a purchasing behavior in the form of consumerism towards certain K-Pop...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/73185 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |