DESIGN OF 2D ANIMATION AS A PERSUASIVE MEDIUM TO PREVENT ANEMIA FOR TEENAGE GIRLS

• Main Author: Chika Alyza, Shafira
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/73320
• Institution: Institut Teknologi Bandung

Nutrition problems are still common in Indonesia, one of which is stunting. Stunting is related to anemia sufferers, especially for women before pregnancy. The highest number of anemia sufferers are experienced by the teenage girls age group. The reason is that teenage girls experience menstruation every month and an unbalanced diet, so the need for iron as a form of hemoglobin decreases. This is due to the lack of awareness among teenage girls in preventing anemia. To increase this awareness, persuasive media is needed to prevent anemia, media that is considered to be a solution is 2D animation. The purpose of this study is to produce strategies and concepts that underlie persuasion to prevent anemia for teenage 15-24 years and produce 2D animation products as a medium of persuasion. The method used in this research is divided into 2, data collection and analysis methods and 2D animation design methods. Data collection was carried out in 3 ways, namely literature study, interviews, and questionnaires, then data analysis was carried out by triangulating data to produce a basis for making 2D animation design concepts. The animation design method is carried out in 3 stages, namely Pre-Production which discusses the concept of animation design, Production containing the stages of animated visual assets, and Post-Production which finalizes the work. The result of the design is a creative concept and 2D animation product design with the title "In My Dreams" in order to present information that is packaged through explicit and sympathetic persuasive narrative and story plots, then distributed through social media and authorized institutions.