SOCIAL CAMPAIGN DESIGN ABOUT BABY BLUES FOR POSTPARTUM MOTHERS

• Main Author: Athana, Natalica
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/73330
• Institution: Institut Teknologi Bandung

The post-pregnancy period is a crisis situation for the mother, partner and family due to the adaptation process. There is an interesting phenomenon in the post-pregnancy period, some mothers will feel excessive feelings of sadness and anxiety for a certain period. This condition is called baby blues syndrome. Baby blues syndrome is a condition that can be said to be normal, but if not handled properly, it will hurt the mother's and her baby's physical and psychological health. In addition, there is no concept or design that matches this phenomenon. So, the design of social campaigns is applied to produce strategies, concepts and designs of social campaigns for young mothers, spouses and prospective mothers against the phenomenon of baby blues syndrome. The research method uses qualitative methods, which consist of collecting data from literature studies, interviews, and questionnaires, and designing media campaigns using the AISAS model. The result of the design is a social campaign concept using a communication strategy that involves the participation of the target audience to provide their perspective. The content for this campaign is compiled through stories collected from instagram story media. The campaign content has a visualization concept consisting of vector art illustrations, vibrant and colorful colors, a wave symbol as the identity of the campaign, and a balance text and image composition.