SHARIA-THEMED HOUSING PREFERENCE IN EAST JAVA

• Main Author: Hali Nurrahmada, Hana
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/73408
• Institution: Institut Teknologi Bandung

Currently, sharia-themed housing has become a trend in residential choices in the community. Sharia-themed housing has grown rapidly in urban Indonesia, both in small and large cities, one of which is in East Java Province, with the largest number of sharia-themed housing. Sharia-themed housing is provided by applying various Islamic concepts or labels, such as using sharia-compliant sale and purchase contracts, housing equipped with worship facilities, regular studies, and housing residents who are required to be Muslims. The number of Muslims, who are still the majority in Indonesia, makes the trend of housing with a sharia theme continue to grow. The condition of the Muslim segment market, which is so large and diverse, needs to be studied more empirically, especially the choice of housing that is suitable and in demand by the market. Therefore, this research was conducted to be able to understand the variety of sharia-themed residential demand that people are interested in through a case study in East Java. This study on residential preferences aims to improve the optimal housing supply, which is provided by developers and other stakeholders. The "theory of planned behavior" serves as the theoretical foundation of this study. Through this theoretical framework, this research reveals the characteristics of people who are interested in Islamic housing and what factors are taken into consideration by buyers when choosing Islamic housing. This study was conducted using qualitative exploratory and quantitative explanatory methods. Respondents in the research were societies that have been or will be buying sharia-themed housing. Sampling was performed by distributing online questionnaires using snowball purposive sampling. The data collected from 131 respondents were analysed qualitatively and quantitatively in several stages, including text data analysis, correspondence analysis, dummy variable making, and linear regression analysis. The results showed that people interested in Sharia-themed housing had high Islamic religiosity. On the other hand, the regression results suggest that, in the context of this study, housing buyers will gather all the factors of consideration into one black-box thinking before they decide to buy a Sharia house. Two main considerations were identified as the main priorities for Sharia-themed home buyers: the transaction process and the Sharia housing design. Through Sharia transactions, which are safe and mu’ amalah-based, people can feel more confident in spending more money to buy a Sharia house. Buyers are also willing to spend more money in the presence of mushalla spaces and courtyards, which can serve as a medium for updating Islamic values in daily life at home. Therefore, architects of Sharia-themed housing could further explore designs by considering the existence of mushalla and courtyards in the house. The study also revealed that the scope of the Shariah-themed housing market is broad. There are three target markets for Sharia-themed housing in East Java: moderate groups with high incomes, conservatives with medium incomes, and pragmatists with low incomes. Stakeholders of sharia-themed housing need to understand the wide range of the Sharia housing market to provide varied sharia housing according to the targeted market.