PERANCANGAN INDIKATOR PROSES BISNIS PADA USAHA MIKRO KECIL DAN MENENGAH PADA INDUSTRI FASHION
Wear Kultur, Cynical.exe, and Wear Label are fashion SMEs with their own organizational growing stage. Based on the interview held with the SMEs’ owner, problems that occurred in their organization are fashion that always changing, unstable cashflow, and ineffective marketing. The goal of the res...
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Format: | Final Project |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/73561 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
Summary: | Wear Kultur, Cynical.exe, and Wear Label are fashion SMEs with their own
organizational growing stage. Based on the interview held with the SMEs’ owner,
problems that occurred in their organization are fashion that always changing,
unstable cashflow, and ineffective marketing. The goal of the research is to make
the right business process indicator plan design for fashion SMEs. Interview,
discussion, and Pugh Method are the methods used in this research. There are four
indicators emerged in three stages of organizational growing stage (customer-
focus, quality, time, and cost), three indicators emerged in two stages of
organizational growing stage (the amount of information, flexibility, and
standardization level), and four indicators emerged in only one stage of
organizational growing stage (length of process, work volume, work assignment,
and amount of cases) as results of the research. The conclusion from the research
is that for each organizational growing stage, there are six indicators (time,
customer-focus, flexibility, quality, length of process, and time) in Entrepreneurial
stage, seven indicators (customer-focus, standardization level, quality, amount of
information, time, cost, and flexibility) in Growth stage, and ten indicators (quality,
amount of information, time, flexibility, customer-focus, standardization level, work
volume, work assignment, cost, and amount of cases) in Expansion stage that lead
the fulfillment of SME’s strategic goals.
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