DEVELOPING MARKETING STRATEGIES FOR PHARMACEUTICAL COMPANY IN INDONESIA: A CASE STUDY OF PT. XYZ INDONESIA
Pharmaceuticals are a promising industry in Indonesia. The government has added the pharmaceutical and medical device industries as priority sectors to carry out the Making Indonesia 4.0 program in response to the rising demand. One form of product sold by pharmaceutical companies is FSMPs, which ar...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/73602 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |