MEASURING THE INFLUENCE OF XYZ APP SAFETY FEATURE TO CUSTOMER DECISION MAKING DURING THE COVID-19 PANDEMIC IN INDONESIA
The COVID-19 pandemic has changed how people live their lives, this also impacted the business of Indonesia’s on-demand service app, Gojek. As the response to the situation, Gojek introduced COVID-19 related safety features that launched sequentially starting from May 2020. In September 2021 Goje...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/73725 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |