PROPOSED BUSINESS STRATEGY FOR RADAR PROGRAM IN PT LEN INDUSTRI (PERSERO)

• Main Author: Barokah, Billy
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/73975
• Institution: Institut Teknologi Bandung

Through strategic projects, both those that have been created by the government and supporting government priority programs, Len will act as a development agent and contribute to both defense independence and economic improvement. Radar, submarine, rocket, missile, medium tank, combat aircraft, and propellant are the seven priority independence programs that have been announced. The Indonesian government, in this case the Ministry of SOEs, has a discourse to select Len as a pioneer in growing the Indonesian radar sector to assist the growth of the domestic manufacturing industry for civilian radar and defense radar. This study focuses on the strategy of increasing national radar manufacturing capabilities and infrastructure development so that Len may become an independent radar manufacturing industry with a viable radar business portfolio. To fulfill its mandate of creating national radar capabilities, Len must overcome significant obstacles, including a lack of cash flow, a small presence in manufacturing and R&D, a reliance on debt to fund operations, a shortage of engineering talent, and a lack of advanced infrastructure. To investigate the problems that arise, the author employs both external and internal analysis. Benchmarking analysis, environmental analysis (politics, technology, and economic trends), market analysis, competitive analysis, and Porter's Five Forces Analysis are all part of this research's external analysis. This external analysis will then be evaluated and displayed in the External Factor Evaluation (EFE) matrix to see how far the organization has responded to the opportunities and risks that exist. Portfolio analysis, value chain analysis, financial performance analysis, human resource readiness analysis, and technology & infrastructure completeness analysis make up the internal analysis in this study. The Internal Factor Evaluation (IFE) matrix will be used to evaluate the internal analysis and determine how well the business responded to its strengths and shortcomings. The authors discovered many different ways for Len to reach the goal of becoming a national radar industry based on the results of the analysis and the SWOT and SPACE matrices. The QSP matrix is then used to evaluate these strategies.The author can describe the strategic alternatives for Len to reach the goal of establishing the business as a national radar industry using a three-stage decision-making framework in designing and selecting a strategy. This strategy summary is divided into six strategic recommendation sections: partnership model, technology, product and service portfolio, business development, production model, R&D and production infrastructure, and human resources & organization. Len needs to coordinate internal and external partners in order to carry out this strategy, paying close attention to strategic priorities within the allotted time range.