EXPLORING THE PURCHASE INTENTIONS AND PERCEPTIONS OF GENERATION Z TOWARDS ELECTRIC VEHICLES IN JAKARTA: INSIGHTS AND RECOMMENDATIONS
This research aimed to explore the factors contributing to purchase intent towards electric vehicles (EVs) among Generation Z in Jakarta, as well as their perceptions of electric vehicle marketing efforts from manufacturers and government programs. Through a combination of qualitative open-ended que...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/73993 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |