PROPOSED BUSINESS STRATEGY FOR AMBUBABA BREAST PUMP RENTAL BASED ON SWOT ANALYSIS AND THEORY OF REASONED ACTION ANALYSIS

Breastfeeding rates in Jakarta have seen a significant increase, with a rise from 37.88% to 65.63% in exclusive breastfeeding for six months between 2015 and 2021. This achievement is not limited to full-time housewives but also includes working mothers who face the challenge of being away from thei...

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Bibliographic Details
Main Author: Wiguna, Santika
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/74324
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Institution: Institut Teknologi Bandung
Language: Indonesia