DIGITAL IMPLEMENTATION STRATEGY FOR EVENT ORGANIZER TO BE SUCCESS AND SUSTAINABLE IN THE FUTURE USING SOSTAC ANALYSIS CASE STUDY: MERAKI ARTISTIK INDONESIA
The development of the Event Organizer Industry in Indonesia is currently increasing rapidly, creating various kinds of ideas for creating event organizers with various types of events in Indonesia in the past 10 years. Lately, there have been many event organizers in Indonesia and there has been no...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/74453 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The development of the Event Organizer Industry in Indonesia is currently increasing rapidly, creating various kinds of ideas for creating event organizers with various types of events in Indonesia in the past 10 years. Lately, there have been many event organizers in Indonesia and there has been no difference between one event organizer and another, especially the issue of digital implementation, which is very important in the changing times where everything uses digital as a means and medium to do everything in business systems. In this study, conclusions were drawn about a good digital strategy to apply correctly when building and running an event organizer, using the SOSTAC method as a research tool. |
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