PROPOSED MARKETING STRATEGY FOR PT. DARMA KARYAPUTRA MANDIRI TO INCREASE SALES
MSMEs is the most important pillar to the Indonesia economy because the contribution of this segment is 60,5% to the GDP of Indonesia. Also contribute 96,9% of total national absorption employment. One of the MSME sectors is residential construction. In 2020, the backlog of Indonesia is 12,75 millio...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/74495 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |