PROPOSED MARKETING STRATEGY TO INCREASE SALES FOR INDONESIAN MODESTWEAR RETAILER (USE CASE: TOKO BANI ADAM)
Toko Bani Adam, a Muslim apparel SME in Indonesia, faces the challenge of increasing sales and sustaining growth in a competitive market. To achieve these objectives, it is crucial to formulate an accurate and suitable marketing strategy that addresses the unique characteristics of the business and...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/74576 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |